Gimmick - definition, pronunciation, transcription

Amer.  |ˈɡɪmɪk|  American pronunciation of the word gimmick
Brit.  |ˈɡɪmɪk|  British pronunciation of the word gimmick

noun

- a drawback or difficulty that is not readily evident (syn: catch)
- something unspecified whose name is either forgotten or not known (syn: doodad, doohickey, doojigger, gismo, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget)
- any clever maneuver(syn: device, twist)

it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen

Examples

The proposal to cut taxes was just an election gimmick to win votes.

...that free magazine subscription they offer is just a sales gimmick to get you to buy their product...

it was a great sales gimmick

a cheap promotions gimmick for greedy businessmen

Word forms

noun
singular: gimmick
plural: gimmicks
See also:  WebsterWiktionaryLongman