Goodwill - definition, pronunciation, transcription

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Amer.  |ˌɡʊdˈwɪl|  American pronunciation of the word goodwill
Brit.  |ɡʊdˈwɪl|  British pronunciation of the word goodwill

noun

- (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
- the friendly hope that something will succeed
- a disposition to kindness and compassion (syn: grace)

Extra examples

She has goodwill toward all her coworkers.

They allowed him to keep the extra money as a gesture of goodwill.

He set himself to labour with real goodwill.

A fund was set up as a goodwill gesture to survivors and their families.

The sale price also covers the goodwill of the business.

...a beloved entertainer who has often been sent abroad by the president as his country's goodwill ambassador...

...in an effort to win the goodwill of the locals, the developers parleyed with them before finalizing plans for the massive mall...

As a token of goodwill, I'm going to write another letter.

As a gesture of goodwill, we have decided to waive the charges on this occasion.

...that one blunder will write off to nothing all the goodwill we've been building up...

The US showed its own goodwill by undertaking to withdraw their troops.

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