Gimmick - definition, pronunciation, transcription

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Amer.  |ˈɡɪmɪk|  American pronunciation of the word gimmick
Brit.  |ˈɡɪmɪk|  British pronunciation of the word gimmick

noun

- a drawback or difficulty that is not readily evident (syn: catch)
- something unspecified whose name is either forgotten or not known (syn: doodad, gismo, gizmo, thingumabob, thingumajig, thingummy, whatsis, widget)
- any clever maneuver (syn: device, twist)
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen

Extra examples

The proposal to cut taxes was just an election gimmick to win votes.

...that free magazine subscription they offer is just a sales gimmick to get you to buy their product...

Word forms

noun
singular: gimmick
plural: gimmicks
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