Loss-leader - traduction, prononciation, transcription

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Amer.  |ˈlɒs liːdər|  American pronunciation of the word loss-leader
Brit.  |ˈlɒsˌliːdə|  British pronunciation of the word loss-leader

noun

- (marketing) Un article qui est vendu au prix ou à un prix inférieur dans le but de stimuler d'autres ventes rentables.Ed
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