Assure - definition, pronunciation, transcription

Amer.  |əˈʃʊr|  American pronunciation of the word assure
Brit.  |əˈʃʊə|  British pronunciation of the word assure

verb

- make certain of (syn: ensure, guarantee, insure, secure)
- inform positively and with certainty and confidence (syn: tell)
- assure somebody of the truth of something with the intention of giving the listener confidence
I assured him that traveling to Cambodia was safe
- be careful or certain to do something; make certain of something (syn: ascertain, check, control, ensure, insure, see)
- cause to feel sure; give reassurance to (syn: reassure)
The airline tried to reassure the customers that the planes were safe
- make a promise or commitment (syn: promise)

Extra examples

I can assure you that you won't be disappointed.

...a minister choosing just the right words to assure the grieving parents of the fallen soldier...

They assured us that they would not be late.

The doctor assured the father of his baby's safety.

The excellent reviews given to the film have assured its success.

They were assured against any unforeseen consequences.

Excellent reviews have assured the film's success.

A win on Saturday will assure them of promotion to Division One.

I assured him that traveling to Cambodia was safe

The airline tried to reassure the customers that the planes were safe

...I'm fully apprehensive of the options, I assure you....

I will bend my efforts to better assure coordination among the sections.

My proposition, I assure you, would be to our mutual benefit.

'And I can assure you,' she said with emphasis, 'that he is innocent.'

I hastened to assure her that there was no danger.

Word forms

verb
I/you/we/they: assure
he/she/it: assures
present participle: assuring
past tense: assured
past participle: assured
See also:  WebsterWiktionaryLongman
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